About the report
Contify conducted a comprehensive online survey of B2B marketers from March to May 2021 to gain deep insights into the current state of competitive intelligence, generation, and usage. Our goal was to provide valuable benchmarking data and practical recommendations for the B2B marketing community.
The survey respondents were key decision-makers and influencers in their organizations, holding leadership and management roles across various functions like product, marketing, strategy, market research, and sales.
Key Insights:
- Focus on Marketing Impact: Uncover how CI analysis can significantly improve B2B marketing efforts.
- Actionable Insights: A deep analysis of the survey data to provide actionable insights and recommendations.
- Visual Representation: Detailed graphs and visualizations make complex data easy to understand.
- Gain a Competitive Edge: Understand how your peers are using CI to outperform the competition.
- Optimize Your CI Strategy: Identify areas for improvement and refine your CI processes.
- Make Data-Driven Decisions: Use benchmarking data to inform your strategic choices.
Recognised by industry standards
G2 high performer
With a 4.5 out of 5 average rating we’re a high performer on G2.
Recognitions and certifications
Recognised by industry standards
