Guides & Reports

2025 Buyer’s Guide to Choosing the Right Market and Competitive Intelligence Platform

Your roadmap to selecting the right M&CI platform.
  • Understand Market and Competitive Intelligence (M&CI) platforms and why it’s essential for modern businesses. 
  • Recognize the right time to invest and remain competitive
  • Set business requirements and assess the right vendors based on their capabilities
  • Dive into critical platform features and functionalities to maximize ROI

2025 Definitive Guide to Setting Up a Winning Market & Competitive Intelligence (M&CI) Program

Download this guide to:  
  • Set up an M&CI program that drives timely, impactful business decisions.
  • Effectively meet the enterprise-wide M&CI needs.
  • Discover key strategies to avoid common M&CI pitfalls.
 

Poll Results from the Webinar: “Building Competitive Tracking Systems Based on Scenario-planning”

This report provides:
  • Analysis of poll results specially crafted for B2B marketers, from the webinar "Building Competitive Tracking Systems Based on Scenario Planning"
  • Insights from professionals in M&CI; and strategy roles regarding the importance of competitive intelligence in B2B marketing. 
  • Focus on the importance and usage of strategic planning in market and competitive intelligence

Contify’s Benchmark Report for B2B Marketers

This CI report helps you :  
  • Understand how B2B marketers utilize competitive intelligence.
  • Gain knowledge on how CI facilitates informed decision-making.
  • Learn how CI aids in the development of robust marketing strategies.
  • Analyze the core responsibilities of B2B marketing professionals. 
  • Explore the impact of competitive analysis on B2B marketing efforts.