Written By:
Team Contify
Introduction
In today’s hyper-connected world, information is both abundant and fragmented, making it difficult for stakeholders and decision-makers to find the right answers at the right time. According to a report published by McKinsey, employees spend an average of 1.8 hours per day searching for and gathering relevant business information. Additionally, the same information can be interpreted differently by users across functions, leading to inefficiencies and misaligned decisions.
This highlights the urgent need for an information management system that not only consolidates data but delivers tailored insights aligned with individual roles and objectives. Market & Competitive Intelligence platforms address this challenge by enabling organizations to monitor their competitive landscape effectively.Contify’s Key Intelligence Questions (KIQs) tool takes this further. It provides stakeholders with targeted, personalized, and function-specific insights, enabling them to make smarter decisions and stay ahead of the competition.
This blog aims to dive deep into the capabilities of Contify’s Key Intelligence Questions (KIQs) tool and why it’s one must have tool to have in your arsenal.
What Are Key Intelligence Questions (KIQs)?
Key Intelligence Questions are strategic, pre-defined questions or queries, especially designed to help respective stakeholders to extract actionable insights from extensive data. Their primary purpose is to:
- Streamline research and save time.
- Deliver precise answers tailored to specific business needs.
- Support informed decision-making.
Contify’s KIQ tool does exactly this. It simplifies the process by understanding your business needs and provides the right answers to your critical queries. You can pre-set function-specific questions within the tool, enabling you to quickly answer recurring questions and accelerate decision-making. But, more on this below!
3 Primary Benefits of Contify’s Key Intelligence Questions
Contify’s KIQs offer a plethora of benefits. However, time saving, improved decision making and enhanced focus, are the three core value propositions that make us stand out.
1. Time Saving Through Instant, Precise Answers
Contify’s KIQs eliminate the need to sift through extensive data. It does the job for you and provides instant, targeted answers to each of your specific questions. This allows you to gather crucial information in seconds.
You can invest the time saved in high-value activities such as analyzing market developments, support product development, customer engagement, and enhancing productivity; enabling faster responses to market changes.
2. Improved Decision-Making With Actionable Intelligence
KIQs go beyond simply providing data; they deliver actionable intelligence. This means the information is not just relevant but also contextualized and analyzed to provide meaningful insights.
For instance, rather than skimming through a list of competitor news articles, KIQs provide smart summaries of their latest strategic moves and their potential impact on your business using Contify’s technical innovation that combines the accuracy of Knowledge Graph with language capabilities of Generative AI (genAI). This enables you to make more informed decisions and helps you develop effective strategies, mitigate risks, and grab opportunities to improve business performance and outcomes.
3. Enhanced Focus by Eliminating Irrelevant Data
In the era of information overload, KIQs cut through the noise by delivering information that’s most relevant and directly answers your strategic questions. This helps to reduce distractions, boost productivity, and concentrate on business priorities.
KIQs in Actions: A Step-by-step Guide
Here’s how you can access Contify’s KIQs in the three simple steps.
- When you visit the homepage, navigate to “Insights:”
- From the left panel, select the “KIQs” option:
- In the search bar, type the name of the company you want to view the KIQs for.
But, that’s not all. Contify equips you with more capabilities than you’d imagine.
Smart KIQ Customizations: Go One Step Further
Beyond their extreme comprehensiveness and the advantages as stated above, KIQs allow you to customize questions and queries to suite your business as well as team-specific needs.
Meaning, by leveraging Contify’s KIQs, backed by Gen AI and machine learning, you can custom-create questions and generate answers to these queries within seconds.
Here’s a quick view of how Contify allows you to create customized questions and generate answers.
Don’t just take our word for it. Here’s a real-world example of KIQs in action.
A global organization leverages Contify’s KIQs to monitor key CSR initiatives undertaken by different companies across various industries. With Contify’s help, they added a custom KQI to their dashboard.
What are different clients of __ doing within the CSR space?
The KQI tool leverages the platform’s Newsfeeds and extracted data to gather, process, and deliver precise answers to the organization’s queries.
Eliminating the need to manually monitor such an important business aspect, the organization uses these insights to align its own CSR efforts with the expectations of their customers.
To Conclude,
Contify’s Key Intelligence Questions (KIQs) tool is designed to help businesses stay ahead in today’s competitive landscape. By delivering concise, context-driven insights, KIQs empower you to make informed decisions faster.
Experience the full potential of KIQs with a 14-day free trial of Contify. Set up queries tailored to your business needs and access timely, relevant information. Turn data into a strategic advantage.
