About the Report 

The “2025 Definitive Guide to Setting Up a Winning Market & Competitive Intelligence Program” is a comprehensive resource designed to help businesses build effective M&CI programs that help in timely, impactful business decisions. 

Packed with best practices and actionable insights, the guide empowers organizations to make informed, agile decisions, anticipate market changes, and gain a competitive edge in today’s fast-evolving business landscape.

 

Key Insights 

  • How different functional stakeholders interact with information differently: Learn how to meet the enterprise-wide M&CI needs effectively.
  • How you can get started and see the impact within the year: Set up an M&CI program that drives impactful business decisions.
  • Figure out the mistakes to look out for: Discover key strategies to avoid common M&CI pitfalls.

Recognised by industry standards

G2 high performer

With a 4.5 out of 5 average rating we’re a high performer on G2.

Recognitions and certifications

Recognised by industry standards