Artificial Intelligence is transforming the way businesses operate. Companies are employing AI in various ways to increase efficiency and save time, particularly by automating routine tasks. The Market and Competitive Intelligence (M&CI) landscape is also impacted by this AI revolution. In M&CI, the ability to quickly gather, analyze, and act on relevant information is mission-critical. Contify has long been at the forefront of using AI to extract intelligence from market data. However, the introduction of Generative AI (GenAI) has dramatically amplified this value, enabling more in-depth insights and highly actionable intelligence. In this blog, we’ll explore how Contify has harnessed the potential of GenAI to elevate M&CI programs and what the future holds for Generative AI within Contify.

Unlock M&CI Success With Contify Generative AI

Generative AI is not just an add-on in the Contify platform—it’s deeply embedded into the core architecture, seamlessly powering many of the platform’s workflows. Below are a few examples showcasing how GenAI enhances the Contify platform.

1. Extracting Key Highlights

Instead of spending hours reading through long reports and updates, Contify’s Generative AI instantly enables users to extract the most critical points. Whether it’s industry reports, primary intelligence, or thought leadership articles, Contify’s “Key Highlights,” powered by GenAI, presents a concise list of key takeaways. This feature lets users quickly absorb important information without going through unnecessary details, making decision-making faster and more efficient.

By distilling information into key highlights, Contify Generative AI saves valuable time and helps you focus on what truly matters—responding to changes in the market and competitors.

2. Summarizing Multiple Updates

With the overwhelming flow of market and competitive information, users often struggle to find the relevant connections between different updates. Contify’s “Summarization” feature, powered by GenAI, simplifies this process. Instead of sifting through individual updates, users receive a cohesive narrative that highlights key connections and trends. 

This allows them to grasp the broader market context quickly, making it easier to stay informed without being overwhelmed by data.

3. Adding Executive Summaries to Intelligence Newsletters

Contify’s intelligence newsletters, a flagship feature of the platform, are now significantly enhanced with an option to automatically add AI-generated “Executive Summaries”.” This automation streamlines the process and lets users quickly add an overview to the intelligence newsletter. To ensure that these summaries are validated and actionable, users can edit the AI-generated content, tailoring it to align with the specific perspectives of senior executives. 

This balance of automation and customization ensures stakeholders receive accurate, high-level insights without needing to sift through the entire report, saving time and effort while maintaining quality and relevance.

4. Auto-Updating Dynamic Dashboards

Contify offers a range of dashboards, including competitor profiles, battle cards, and market landscape views. Historically (pre-GenAI), the subjective components of these dashboards, such as strengths or positioning, were manually updated by CI analysts. To streamline updating these components, Contify introduced an industry-first feature that leverages the concept of Key Intelligence Questions (KIQs). KIQs are subjective, strategic questions—such as “What are the strengths of competitors?” or “How are competitors positioning themselves?” Powered by Generative AI, Contify delivers precise, data-backed responses to these KIQs based on the factual information from Contify’s proprietary knowledge graph. 

This innovation ensures dynamic dashboard components are automatically updated in real time, keeping your intelligence current and actionable.

5. Auto-Updating Knowledge Graph with Verified Facts

Contify overcomes common limitations of GenAI—such as hallucinations, explainability issues, and coverage gaps—by leveraging knowledge graphs. These knowledge graphs ensure that intelligence from this competitive intelligence tool is reliable and traceable, addressing many limitations of directly using GenAI. However, maintaining an up-to-date knowledge graph can be challenging, especially with the constant influx of new information. To solve this, Contify uses Generative AI to automatically extract factual data from a variety of sources, continuously updating the knowledge graph in real time. 

This dynamic approach ensures that Contify’s GenAI applications always draw from the most current and accurate information. This innovation empowers users to uncover hidden trends, anticipate market shifts, and respond proactively to shifts in the market landscape.

6. Powering Contify Copilot to Answer Ad-Hoc Queries

Contify Copilot is a powerful conversational interface designed to streamline the process of answering ad-hoc intelligence queries using curated data from the Contify platform. By combining the strengths of Generative AI, proprietary knowledge graphs, and Retrieval-Augmented Generation (RAG) techniques, Copilot delivers highly accurate, context-aware responses to even the most complex questions. 

What differentiates Contify Copilot is that AI-generated answers are grounded in the most current, reliable data, thanks to the constantly updated knowledge graph. For competitive intelligence (CI) professionals, who often spend more than 50% of their time responding to ad-hoc queries, Copilot enables them to deliver precise, data-backed answers quickly.

Personalize Your M&CI Program with Customizable Contify Generative AI

Customizable GenAI Prompts

At Contify, we understand that each organization’s market and competitive intelligence (M&CI) requirements are unique. That’s why we empower users to customize prompts, allowing them to fine-tune the GenAI’s output to fit their specific needs. Whether it’s modifying how summaries are generated or extracting facts from text, users have complete control over what Generative AI is performing to generate actionable intelligence. This flexibility ensures that the insights generated are accurate and directly aligned with the decision-making process, enabling more relevant and actionable outcomes.

Client-Specific Data for Generative AI Responses

Contify serves as the organization’s single source of truth. To further enhance the accuracy of GenAI responses, Contify allows integration of client-specific data into GenAI’s knowledge base. By incorporating proprietary data, Contify ensures that GenAI outputs are tailored to the unique business context, delivering intelligence that is not just general but specific to the organization’s competitive landscape and strategic objectives.

By customizing the inputs and outputs of Contify’s Generative AI, organizations can elevate their M&CI programs, ensuring that the intelligence they produce aligns with their unique needs.

GenAI reduces the time and effort required to produce high-quality Competitive Intelligence (CI) collateral. By keeping AI “in the loop,” users can generate thorough reports, summaries, and analyses with less manual effort, leaving more time for analytical and strategic work.

Also Read: What are Business Signals and How to Track Them?

State Of GenAI and M&CI Innovation at Contify

This section merits a separate and detailed blog post. Contify has been experimenting with GenAI since June 2020, starting with GPT-3. In the past four years, Contify has explored leading GenAI vendors such as OpenAI, Anthropic, Mistral, and Google. The goal was to find the best fit for market & competitive intelligence use cases. Rather than relying on trial and error or anecdotal evidence, Contify conducted thorough testing and evaluation of several models to ensure the Contify platform remained at the cutting edge of GenAI.

In addition, Contify has developed a sophisticated system for developing, managing, and evaluating the performance of prompts in Contify. This prompt engineering support system, rigorously assess the results of different use cases for relevance and accuracy, aiming to enhance the Contify platform GenAI’s ability to handle complex Market and Competitive Intelligence requirements.

This effort is part of an ongoing mission to maintain pioneering GenAI capabilities for Market and Competitive Intelligence through the Contify platform.

Conclusion

As GenAI becomes more widely accessible, the true differentiator is no longer just in having GenAI capabilities but in how effectively they are implemented to solve specific use cases. Contify has taken a strategic approach to integrating Generative AI into its platform, offering a balanced mix of automation and user-specific customization. This ensures that users receive intelligence that is not only accurate and timely but also aligned with their unique strategic objectives.

By incorporating client-specific data, customizable prompts, and continuously updating knowledge graphs, Contify provides organizations with M&CI solutions that adapt to their evolving needs. Recognizing that each organization’s market and competitive landscape is different, Contify platform is designed to provide flexibility, precision, and actionable insights tailored to the user’s strategic priorities.

With Contify’s innovative approach to leveraging GenAI, organizations can streamline their intelligence processes, uncover hidden trends, and make smarter decisions faster—while remaining agile in a competitive market.

 

Take control of your Market and Competitive Intelligence and build a more resilient and informed business today. Ready to see the power of Contify GenAI in action? Get in touch with our experts to know more!